Versus is a new-school production house specialising in creative & branded video content for the new prime time (broadcast and online).
Versus, Versus Media, Video Production, Direction, Editing, Content, Production Company, Sydney, Video, Video Content, Branded Content, Brand Stories, Branded Entertainment, Content Agency, Content Marketing, Content Strategy, Advertising Campaigns, Music Video
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To announce Optus’ support of all things swimming in this country, we were tasked with creating the core campaign film to run through the Commonwealth Games and beyond.

More importantly, we now get to say we’ve worked with Nate Dogg, Ghostface Killah and Mark Ronson, kinda.

The killer creative from 72andSunny allowed us add our take on classic Aussie summer imagery, to the sounds of NY anthem “Ooh Wee”, with a bunch of rap music video references for good measure. It’s an ode to the pride Aussies have towards swimming, with all the swag of a rap squat.


Agency: 72andSunny
Director: VERSUS
Production Company: Versus Media