Versus is a new-school production house specialising in creative & branded video content for the new prime time (broadcast and online).
Versus, Versus Media, Video Production, Direction, Editing, Content, Production Company, Sydney, Video, Video Content, Branded Content, Brand Stories, Branded Entertainment, Content Agency, Content Marketing, Content Strategy, Advertising Campaigns, Music Video
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We were approached by Goodman Property to create a brand film with a suite of accompanying vignettes outlining their core brand philosophies.


Goodman is a commercial property group, who owns, develops and manages commercial real estate. The brand films and supporting vignettes needed to illustrate Goodman’s global reach and the breadth of their expertise in industrial, real estate and office space in a compelling way.


We wanted to present Goodman’s story to its staff, clients and future clients using a ‘big picture’ approach, with a journey grounded in place but driven by progression.

As a service provider, an employer, and a community member, spanning continents, seasons and time zones, Goodman is many things to many people but we wanted showcase the company holistically with an imbued sense of interconnected worldliness through interwoven visual storytelling.


Versus co-ordinated a global shoot, spanning 8 countries across Europe, America and Asia Pacific with hundreds of extras and fixers in each location. The films were shot on location in major cities and Goodman sites across the globe.

Creative Agency: Versus Media
Director: VERSUS
Music: OneTwo Studios
Production Company: Versus Media